Email: Email Me
Twitter: @oscarugaz
Skype: oscarugaz
Web page http://www.oscarugaz.com
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Professional info
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Biography
Oscar Ugaz is a marketer and consultant with expertise in Digital Media and online businesses. In the past 15 years he has been working for major brands in America and Europe.
In 2007 he was appointed as Digital Business Manager for Spanish Football Club Real Madrid C.F. He has been in charge of the E-commerce business (www.realmadridshop.com); The commercial strategy of realmadrid.com portals (www.realmadrid.com); The online video business (www.youtube.com/realmadridcf) and the Social Media strategy of the Club: facebook.com/realmadrid and twitter.com/realmadrid.
Since 2006, Ugaz has also been responsible of the Spanish office of Phantasia Worldwide, an Interactive Agency and Digital Business consultancy. Prior to that, Ugaz was Director of Strategy and New Business at Phantasia l Wunderman in Lima, Perú. His work focused on developing online strategies and implementing Internet and New Media projects for BBVA, Nextel, SABMiller, Telefonica and Toyota Motor Company. He remains an advisor on new business projects.
Before joining Phantasia, he worked at Young & Rubicam, where he was Account Director for Citibank, Colgate Palmolive, Diners Club International, Ericsson Mobile Phone and United Airlines.
Oscar is a keynote speaker who often participates at events and conferences on Digital Business Strategy. In the past years, he has spoken at events in Spain, Germany, UK, and Latin America. He has also taught on executive and MBA programs at major international business schools such as Hult (UK), ESIC (Spain) and Universidad del Pacífico (Peru)
He has an MBA from Universidad del Pacifico (Lima, Perú) and has been Consultant and Teacher Assistant of the Wharton Business School GCP Project. He currently lives in Madrid.
Specialties
Business Strategy, Online Strategy, Advertising, Online Marketing, Sales, Offline Marketing, Sports Marketing.
